Bucharest, April 2024 – Nhood Romania, the integrated real estate services company of the Mulliez Family Association (AFM), has announced new key team members: Răzvan Ciobanu as Head of Property Management Retail, Carmen Bădulescu as Head of Asset Management, Cătălina Radu as Head of Leasing, and Elena Bocan, already Head of Resources & Fund Investment, now also appointed as Head of Market.
Nhood is structured around three core business lines in commercial real estate – Property & Asset Services, Resources & Fund Investment, and Development, Planning & Promotion – complemented by four transversal functions: ESG, Data Business, Brand Marketing, and Business Development. Each business line is led by both international and local leadership.
“The new organization is designed to be agile, professional, and deeply rooted locally. We rely on leaders who ensure the seamless functionality of all activities, leveraging the teams’ expertise. We believe in empowering our teams with trust and autonomy, which will allow us to achieve our ambitions and growth objectives aligned with the company’s vision,” stated Marco Balducci, Global Head of People and Resources at Nhood.
Elena Bocan assumes the role of Head of Market at Nhood România, in addition to her position as Head of Resources & Fund Investment, which she took on in May 2023. She oversees finance, accounting, IT, legal, human resources, internal control, compliance, and corporate communication. In her expanded role, Elena will coordinate and facilitate the local executive committee, ensuring the agility and coherence of all business lines in Romania.
Răzvan Ciobanu joins the team as Head of Property Management Retail within the Property & Asset Services (P.A.S.) division. He will be responsible for building a high-performing ecosystem delivering top-notch operational services for the retail real estate portfolio under management. With extensive real estate experience, Răzvan previously served as Property Manager at Bricostore, Technical Manager at Colliers, and Operations Director at Immochan România, where he managed a team of 47 people and over 160,000 sqm GLA of retail galleries nationwide. He holds a degree in Sociology from the University of Bucharest.
Carmen Bădulescu takes on the position of Head of Asset Management at Nhood România. She will oversee the entire portfolio of assets owned and/or managed on behalf of clients, ensuring their continuous improvement and adaptation to industry trends, while defining and implementing new value-creating strategies and projects.
Carmen brings significant banking sector experience, having served as Business Center Director at Credit Agricole Bank România, where she managed medium-sized corporate clients in Bucharest and Muntenia. She holds an MBA in Finance from City University of Seattle through the Intercollege Bucharest program.
Cătălina Radu assumes the role of Head of Leasing, leading leasing operations and optimizing the value of client-owned spaces through tailored commercial strategies for each project. She will also integrate new business lines such as Tenant Representation and introduce new concepts to the local market. Cătălina will be responsible for defining the Specialty Leasing strategy and developing new products tailored to the evolving retail market.
A graduate in Law and Public Administration, she began her career at Brico Depot România in 2010 and joined Nhood in 2019 as Legal Advisor.
“I am proud to contribute to strengthening Nhood’s positioning as an integrated real estate services provider in Romania, serving property owners, developers, investors, public authorities, and cities. With a strong and experienced team, I am confident we have the necessary resources to achieve our ambitions. We will be guided by our values and vision, as part of a broader international ecosystem of expertise,” said Elena Bocan.
About Nhood:
Nhood is a real estate operator dedicated to bringing life and regeneration to urban projects with the ambition of creating “better places”: living spaces where retail and innovation play a central role. Established in 2021, Nhood operates in 11 countries and brings together the expertise of over 1,000 professionals across three core commercial real estate activities: property & asset management, and development. The teams possess the know-how to design and develop future-ready projects, enhance the value of clients’ real estate assets, and create sustainable value for cities.
Owned by the Mulliez Family Association, Nhood draws its strength from its retail DNA and local roots. In fact, the company’s name originates from “neighbourhood,” reflecting its commitment to improving living environments.
Persoane de contact:
Isabelle Oprea – Head of Brand Marketing & Communication
Tel.: 0723 60 32 87
Email: ioprea@nhood.com
